So I'm at home for Christmas in Toronto. This is a very good thing. As I often do, I went shopping to stock up on treats from home,
which includes Second Cup Coffee.

They are now selling a bean called "Rwandan Cup of Hope", which is an exceptionally misleading title. While the Second Cup DOES seem to take good care of their growers and their farms and communities, they are not officially labled FairTrade as they don't meet the proper requirements. So what I'm left wondering is: how did we come up with such an incredibly -dare I say it- deceitful name? I'm concerned about this because I don't want to stop buying Second Cup coffee. But if this turns out the be the actual rat I'm smelling, I may just have to. No one in the shop could tell me why the coffee is called what it is and the Second Cup's website is reconstructing their coffee section; all you get when you click the tab to try and read about their coffees is a new little window that reads "Coming Soon."

Perhaps they're doing some quick thinking to come up with a good story as to why they've called it the "Rwandan Cup of Hope" blend without any indication that it is serving any supportive function to the nation itself, especially in light of the poverty and genocide of recent years. This had better be good.